Getting our message out to consumers has become increasingly complex in recent years. We now live in a multimedia world where people can choose from hundreds of TV channels as well as consuming media online, on mobile devices, and through gaming and social media.
Our consumer marketing team regularly review our target audiences’ media usage to ensure we select the most cost-effective ways of persuading consumers to regularly cook with beef and lamb.
Choose from the menu options on the left to read our monthly marketing updates.
You can view a video showreel of our marketing campaigns from 2011 and 2012 by clicking here.